GOOOAAAL! Tweeting the World Cup in Brazil

AMX-1 System Cable Project

Spurred by communication needs and economic development linked to the 2014 World Cup and 2016 Summer Olympics in Brazil, Alcatel-Lucent Submarine Networks (ASN) and América Móvil, S.A.B. de C.V.—the leading wireless services provider in Latin America—constructed América Móvil 1 (the AMX-1 System), the world’s first 19,000-km submarine fiber-optic cable system specifically designed for 100-gigabit-per-second transmission.



Manage Many Moving Parts

Brazil had to quickly build a robust cable system in time to handle a surge of international communication needs. Responsible for landing points in four of the seven involved countries in the Americas, E & E’s challenge was to simultaneously juggle the varying permitting regulations/requirements of each country and get the cable project permitted with enough time for construction.


Set the Process

Having worked on nearly every cable system in Brazil, our trilingual core team applied lessons learned from work in-country and from over 50,000 miles of fiber-optic cable worldwide. By working within our own framework, we were able to quickly educate involved parties on permitting needs and immediately mobilize the environmental studies while remaining responsive to country-specific needs.


Setting the Standard

E & E obtained the permits in principle (PIPs) required for cable installation in Brazil, Colombia, the Dominican Republic, and Mexico. The cable was completed in April 2014, just in time for the World Cup, which 280 million people around the world watched online or on a mobile device.


One-quarter of the world’s internet traffic now goes through Brazil, and E & E has become a preferred provider to get cables permitted in Brazil and Latin America. We've recently been retained by América Móvil for the next 15 years for AMX-1 maintenance operations, including annual reporting to the seven countries with landing points.

“I’ve really appreciated your proactive approach. It’s great when you have consultants who actively look for solutions to problems, who take control of in-country work, and don’t just wait to be told what to do.”

– ASN –

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